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AM&I Awards

Harith Productions and AM& I Los Cabos D.M.C. received a Crystal Award by the Society of Incentive & Travel Executives (SITE) for the Most Outstanding Incentive Event – Catered Event for their "Mexico" program for Endo Pharmaceuticals.


THE SOCIETY OF INCENTIVE & TRAVEL EXECUTIVES AWARDSHARITH PRODUCTIONS AND AM&I LOS CABOS D.M.C. WITH A CRYSTAL AWARD

                                 

Endo Pharmaceuticals looked to Harith Productions to create and design an exceptional, one-of-a-kind catered event for its 2006 President’s Club winners in Los Cabos, Mexico. The event was to be a destination-based culinary affair that would unfold the history of the ancient Aztec and Mayan civilizations. The planning team’s objective was to mesmerize and enthrall each guest from the moment they entered the ballroom — and to appeal to all five senses. Endo Pharmaceuticals also wanted Harith to create an event that would be socially, economically and environmentally sustainable.

Blending the theme of the event with the exceptional service of  AM&I Los Cabos in conjunction with Westin Hotel , "Myths and Legends of the Aztec and Maya" was designed to create an epicurean masterpiece that featured world-class culinary service while unfolding the story of the dynamic Mesoamerican people who settled in the Mexican lands centuries ago.

In the end, Endo Pharmaceuticals’ goals of increasing sales, improving employee morale and enhancing perception of Endo’s commitment to recognizing its top sales representatives were accomplished. From 2005 to 2006, sales have grown from $820.2 million to $909.7 million. Endo also was able to leverage the extraordinary awards dinner as a recruiting tool. At the beginning of 2006, Endo’s sales force comprised approximately 360 representatives. By the end of 2006, it increased to about 610.